Green construction is on the grow, and so are the businesses that serve the industry. In fact, the number of LEED-certified projects exceeded 67,200 in 2018, up from just 296 in 2006. Driven by a combination of homeowner preference and government regulations, the rise in green construction is great news for people and the environment. Green buildings tend to be healthier and use less water and energy.
However, as the industry scales up, so does your competition, whether you’re the owner of a green construction firm or a B2B company supporting them. You can differentiate yourself from the rest by growing your online presence. Your customers are checking you out online long before they contact you direct. Curating what they find there can bring huge rewards and grow your book of business.
But between website copy, blogs, social media across several platforms and more, creating a stellar online presence is a huge job. That’s why a green construction public relations agency is important to your online efforts. Here are some tactics to consider.
Tailor the Message to the Platform
Do you conduct yourself differently at work than you do when visiting with friends? That difference is important for your business’s online presence, too. Different online platforms require a different tone and voice.
For example, LinkedIn is a more formal and professional social media platform, while Instagram can showcase your relaxed side and company culture. Your website content highlighting services or functionality requires a more technical tone than your blogs.
An experienced public relations agency can get your message out with the right tone for each platform.
Your audience might not have the know-how to digest the technical specs of every service you offer. And if you’re marketing to construction professionals, they might not have the time to read a detailed white paper.
That’s why it’s important to put technical information into language and format that your audience can consume easily when and where they choose. Consider adding infographics or videos alongside those white papers.
At Orange Orchard, we can do the heavy lifting for you, creating engaging online content for every platform to get share your green construction story with your target audience. For more information, just call (865) 977-1973 or contact Orange Orchard online today.