Starting a new animal welfare organization from the ground up can be difficult. With many national brands like the Humane Society of the United States and the American Society for the Prevention and Cruelty to Animals (ASPCA), you may feel a little stressed when it comes to gathering the necessary resources to make your nonprofit successful. In addition, there may also be some local animal welfare foundations that are battling for the same resources.
The key to standing out and garnering those volunteers and donors is increasing your organization’s awareness and credibility. Volunteers and donors are looking to partner with organizations they can trust. It is their time and money they are donating, so they prefer to help those who are making an impact and a difference.
Partnering with a PR agency that specializes in animal welfare public relations, like Orange Orchard, can help increase your credibility by securing media opportunities that showcase your mission, goals and love for animals. In addition, agencies skilled in animal welfare PR also share your values and love for our furry friends, which can be a major plus when conveying your organization’s mission.
Our experts at Orange Orchard use proven methods to secure opportunities that put your name in the media. Those methods include:
- Proactive media outreach: Our experts understand that there may not be hard news to pitch at all times. That’s why they proactively pitch the media topics that speak to your organization and position you as the authority leader on the subject. Securing opportunities on industry podcasts, in industry publications or on TV helps increase your organization’s credibility because donors and volunteers will see you in the news.
- Social media consultation: When it comes to building credibility, social media is a great avenue to get your name out there. By sharing blogs, articles and media opportunities on your page, you are able to meet your target audience where they are at. In addition to providing tips on maximizing your social media, our agency can develop a monthly calendar with posts that keep your page active while also increasing engagement.
If you are ready to partner with a like-minded PR agency that specializes in animal welfare public relations, give our team a call at (865) 977-1973 or contact us online.