In the height of the COVID-19 pandemic, it can feel like the retail industry, along with the rest of the world, is holding its breath. With shops closed, consumers staying home, and a recession underway, times are difficult, but it’s important to remember that the crisis will pass. And when it does, your cruelty-free brand needs to be ready.
Now is the time to lay the groundwork for next season’s growth, and a cruelty-free public relations agency can help you get the message right. Here’s what you need to do to come out of this time stronger than ever.
Stick to Your Ideals
Your brand went cruelty-free for a reason: to shield the world’s precious creatures from pain and harm. That ideal will continue to resonate with your customers after the pandemic has passed. They won’t give up on cruelty-free during this time, and they will expect the same from you. Keep your cruelty-free message front and center during this time, reassuring them that, while the world might be changing, your commitment to doing what’s right won’t change at all.
Stay in Touch
Even if your customers can’t make it into stores right now, don’t cut them off from your brand message. Stay in touch with them through social media, email, blogs, articles and more. Let them know there are alternative ways they can receive your products, like e-commerce for example. Reassure them that your products are safe, and let them know what you’re doing to keep them that way.
But most of all, let them know that you’re still there, that you’re facing this challenge along with them, and you’ll be there when we all find a new normal.
Ready to Launch
In a way, coming out of the pandemic crisis will be like launching your brand all over again. And just like then, you’ll need to lay the groundwork for your launch ahead of time. Planning for your cruelty-free comeback is vital to your growth for the remainder of the year. Just remember that you don’t have to go it alone. Professional partners can support you in this endeavor.
The public relations pros at Orange Orchard are committed to helping cruelty-free brands succeed, in the good times and the challenging times. If you would like to learn more about our cruelty-free expertise, just call (865) 977-1973 or contact Orange Orchard online today.