How PR can Help Push Your Vegan Product into the Broader Market
As some plant-based food brands have demonstrated, the demand for vegan products has moved beyond the niche to heights once thought impossible. It’s time for your brand to make its move into the mainstream with the help of a vegan public relations agency.
Writing in vegconomist, Sudip Saha describes how vegan brands have finally caught the attention of mainstream consumers:
Once a niche trend associated with bland tofu and the frustration of scanning stores to find at least one cruelty-free cosmetics line, veganism has since become a powerful force unlocking a rapidly-growing business segment poised to grow further.
… We are now experiencing perhaps the greatest diet shift in centuries. Thanks to consumer pressure and innovations in the market, vegan offerings are now more diverse than ever and hardly limit the person in their diet. And looking at the market development, it seems like the best is yet to come!
It’s time to partner with a public relations agency that can effectively promote your brand message in the mainstream and help raise the visibility of your company on a national basis.
But it’s also important to find a PR partner who believes in your cause and shares your values. The team at Orange Orchard embraces the vegan ideal and champions the companies that can make the world cleaner, kinder and safer for all. We promise to put our decades of experience and insight to work to help your business succeed commercially and make the world a better place.
At Orange Orchard, our B2B public relations experts will help your vegan brand develop and deploy the perfect message to reach the mainstream audience you need. Call us at (865) 977-1973 or contact Orange Orchard online to get started.