No one wants to think about a crisis. The idea that one small issue could potentially ruin your vegan company can be scary, but businesses should always be prepared for the worst-case scenario. While public relations crises may not always result in a building burning down, they can be costly to your vegan franchise’s reputation, trustworthiness and credibility. That’s why it’s always better to be prepared for the unthinkable than reactive to it.
Approaching crises with a vegan franchise public relations strategy can help you control the narrative and information of the crisis. Having a plan in place can help prevent false narratives from spreading and tarnishing your great reputation.
While our experts at Orange Orchard hope that you never experience a PR crisis, here are a few tips that can help you through the situation.
- Minimize the damage – When dealing with a crisis, you want to minimize the damage as much as possible. Stick to the motto “tell it all, tell it fast, and tell the truth” when it comes to providing information. If you do this, you have done all you can do to minimize the situation.
- Develop proper messaging – Having the proper messaging in place for your crisis communication plan is key. This is where the motto “tell it all, tell it fast, and tell the truth” comes into play. It’s always best to admit the mistake up front and begin doing whatever is possible to re-establish credibility and confidence with internal and external audiences. If you ignore the situation or have the wrong message, it will only get worse.
- Develop a crisis communication team – This is an important step in solving the crisis. The crisis communications team is responsible for identifying what actions should be taken. This team is made up of individuals who are key to the situation.
While these tips will help you be better prepared for a crisis, it’s great to partner with a vegan franchise PR agency with experience in navigating crises. If you are ready to partner with an agency that has a PR plan in place, give our experts a call at (865) 977-1973 or contact us online.