Success in the animal welfare industry can come in many different ways. It can be reaching a set amount of fundraising dollars or successfully returning an injured bear cub to the wild. A perfect example of this would be the story about the Detroit Animal Welfare Group (DAWG) taking in dogs from the Middle East. The CBS News story highlights how DAWG rescued several dogs amid the Israel-Hamas war and is finding them new homes. Such an excellent story!
There is a good chance that your animal welfare organization has success stories that just need that extra bump to get into the media. The premier question is how to grab the media’s attention and garner enough interest to secure the opportunity. Partnering with a PR agency that specializes in animal welfare public relations may be the key.
Animal welfare PR agencies, like Orange Orchard, share your values and love for animals. In addition, they have proven strategies that can help you garner the attention you need for your animal welfare success stories. Here are a couple of tactics our experts at Orange Orchard use.
- Press Release Development: While social media continues to play a big role in everyone’s life, a press release is still one of the best ways to grab the media’s attention. This ready-for-print piece of content provides the media with all the necessary information they need to know the entire story. An agency that specializes in animal welfare public relations has experience writing content in a way that connects with your target audience. But most importantly, the release is developed error-free. By making it easy on the journalist, there is an increased chance your news runs in the publication.
- Media Outreach: Once you have the press release, it’s important to pitch it to the right publications. While placing the release on a newswire can help with SEO, manually pitching releases and story ideas is the best way to connect and build relationships with journalists. This helps build a pipeline for future success stories to be shared by the news outlet or publication.
If you are interested in partnering with a public relations agency that specializes in animal welfare PR while also sharing your values, give our team a call at (865) 977-1973 or contact us online.