PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What’s worse is that around 80% of the world still allows animal testing.
We need to do better.
We live in a consumer market. Moreover, we’re increasingly aware of the ethical implications of what we are purchasing and who we are purchasing from. If something goes against your core beliefs, we probably won’t buy from that company.
That said, a strategic cruelty-free brand public relations plan can shine a light on the fact that you produce high-quality products while standing firm on your principles of cruelty-free testing.
Here’s how you can leverage PR to show how your brand tests products:
Share the science behind your testing
This can validate and emphasize that you don’t need to test your products on animals. Consumers have access to all sorts of informational resources and can educate themselves on alternative testing methods – make sure they see yours.
Media relations and content deliverables can help secure feature stories and interviews in industry-specific media publications, blogs or podcasts that cover cruelty-free testing.
Case studies are your best friend
Case studies can highlight your ethical commitment and build emotional connections with your audience. An experienced PR team can leverage your efforts and connect them with the intersection of other sustainable and green initiatives. We can emphasize how cruelty-free testing doesn’t compromise product quality and performance.
Case studies can be researched and delivered to industry publications and animal welfare organizations to share your commitment to progress with current and future audiences.
Public relations is a powerful tool for building and maintaining customer trust. You have the opportunity to lead by example, and if you’re ready to champion change, our team of cruelty-free brand public relations specialists is ready to help.
Contact us today at 865-977-1973 or visit us online at https://www.orangeorchardpr.com/ to get started.