Over the years, more and more individuals have become conscious of the horrors that come with animal testing. Even some celebrities and social media influencers have taken to their platforms to fight for the rights of animals. As a cruelty free brand, you may be asking yourself how to reach people with your brand’s message when the market has become increasingly crowded.
Even if you were a champion of cruelty free branding before it was popular, establishing your footing against other national brands can be difficult. That’s why you need a cruelty free public relations agency, like Orange Orchard, by your side. It’s important to partner with an agency that shares similar values and understands your message. Our experts are champions of animal welfare and cruelty free brands. They strive to help these brands reach a new level within their target audiences.
Using media outreach strategies, our experts can help spread your message through a variety of avenues. Our team uses a Rolodex full of industry professionals and journalists to pitch stories and topics that can showcase your cruelty free expertise. Through articles, radio and podcast appearances, you will be able to spread your message on a broad scale. This will also help cement your name and brand as thought leaders in your field.
In addition to pitching topics and story ideas, our team can also develop professionally written press releases that can also be pitched to trusted publications and journalists. These releases can range in a wide variety of topics, from new product developments to new leadership hires. Any content developed can also be shared via social media to continue a broad reach approach to catching the eyes of your target audience.
If you are ready to develop a media outreach strategy that helps spread your cruelty free message, give our experts a call at (865) 977-1973 or reach us online. They would love to speak with you.