When you run an animal sanctuary, you know that receiving donations is critical to fulfilling your mission.
You rely on these donations to provide food, shelter and medical care to the animals in your charge.
And while you are thankful for the individual donations you receive, you must attract corporate sponsors if you want to make long-term plans. Corporate sponsors can provide the more generous donations necessary to pay the bills and facilitate expansion.
Gaining these sponsorships can be a difficult undertaking. Reports show there are more than 1,634 wildlife sanctuaries in the United States, making the competition for dollars difficult.
But by employing animal sanctuary public relations, you can boost your brand and build a presence that will attract corporate donations.
A Compelling Narrative
Telling your sanctuary’s individual story should be the first goal of your sponsorship campaign. While corporations are entities, they are made up of people. And those people must be informed about your goals so they feel connected to your sanctuary’s role in helping animals.
Whether your animal is the red wolf, the San Joaquin kit fox or even the Karner blue butterfly, you must differentiate your sanctuary from the others.
This is why you need to develop a compelling narrative to tell your sanctuary’s story. A well-written story grabs the attention of potential corporate sponsors. A detailed narrative also keeps their attention and allows them to connect with your mission.
A Strong Presence
You also need to showcase your work, accomplishments and current projects. By issuing press releases and announcing your wins on your social media and blogs, you can begin building a strong presence.
Sharing stories that highlight the animals you’ve rescued or how much the program has grown shows that you work hard. Providing reporters with behind-the-scenes views also demonstrates how much your team cares about their work.
Elevating your cause attracts more corporate sponsors.
Identifying Your Sponsors
Another way public relations can help your organization is by identifying the groups you need to reach. PR agencies pride themselves on their contacts and ability to influence new ones.
A PR partner who knows how to research possible sponsors and has worked in animal PR for years can help you grow your audience. They know which publications, news outlets and podcasts will be the most well-received, too.
If you’re having trouble getting your message out to the right people to grow your corporate sponsorship, you need Orange Orchard. Our team are not only professional PR experts, we are also animal lovers!
See how we can help you boost your cause and call Orange Orchard at (865) 977-1973 or contact us online today.