Has your construction company committed itself to reducing its carbon footprint?
Are you serious about aligning your sustainability goals with your company’s values?
How do you go about communicating with your customers, employees and stakeholders about these changes?
Making the decision to tackle your company’s impact on the environment is not only a positive move for Mother Earth, it’s also a great way to show your commitment to your customers.
According to a Harvard Business Review study, the sustainability demands of consumers are rising. Younger generations expect that companies should want to be environmentally friendly and transparent about their contributions or changes.
But if you want to be seen in a positive light, you certainly don’t want to be accused of greenwashing your efforts. That’s why you need a green construction public relations strategy to communicate your use of sustainable materials or your waste reduction efforts.
Communicate Your Efforts
Once you’ve made the commitment to follow a more sustainable path, communicating your efforts is indispensable. It helps you be transparent, which builds trust with customers and the wider community.
If you’ve been serious about your sustainability plan, then you should have a comprehensive document that outlines your goals. Sharing this document on social media, on your website and in press releases showcases your commitment.
Make Your Ideas Relatable
One of the best ways to make a complex subject more understandable is to tell a story. Humans relate to stories about individual cases. If you have a lot of data about how your waste reduction efforts have made a measurable impact, don’t just spout numbers. You should write content that paints a picture of what it really means to have less construction waste in landfills.
Reduce the scale of your stories so they are succinct and relatable.
Tell the Truth
Finally, don’t overinflate your efforts. Consumers are smart. They know when you’re padding your efforts by overwhelming them with data.
Even if you have to start small and build up to more elaborate projects, being authentic about what you can and cannot do builds trust within your community.
It also helps if you hire a public relations partner who knows how to communicate and also understands green efforts.
That’s how the experts at Orange Orchard can help. Not only is our team made up of seasoned public relations professionals, but we also believe in a kinder and more sustainable world. We want to be your advocate and promote your environmentally-conscious brand as if the planet depends on it.
If you’re ready to communicate your green construction efforts, we’re here to help. Call Orange Orchard at (865) 977-1973 or contact us online to start sharing your sustainable news.