A digital newsletter is a great way to drive awareness and engagement for your vegan brand. Like a lot of virtual communication tools, however, many e-newsletters are an afterthought.
Too often, the situation is something like this: an awesome newsletter is added to someone’s job duties, but they’re given few resources and even fewer guidelines. The lack of a clear vision means a lot of work goes into the project with only middling results. But everybody knows a great newsletter is something your brand should be producing, so the cycle continues month after month. It’s frustrating for your team and utterly forgettable for your audience.
You don’t have to hire a full-time newsletter staff to avoid this familiar, predicable outcome. An experienced vegan public relations agency can help you create and deliver the fantastic digital newsletter you’ve been dreaming about — and generate measurable return on your effort.
- Share meaningful content: Creating content you and your followers love — whether it’s text, images, video, or a combination — comes easy when you know the message and mission behind your newsletter.
- Create awareness and affinity: Consistent, engaging content helps you elevate awareness of your brand and its mission. It’s also key to building trust and loyalty out of that awareness.
- Drive leads: Ultimately, the consistent communications and legible metrics associated with a successful newsletter can open avenues for sales opportunities.
At Orange Orchard, we share your values — we believe in a kinder, more compassionate and sustainable world where animals are treated with respect. We’re also creative and connected, and we can help you develop and execute an effective e-newsletter that boosts your brand.
To find out more about Orange Orchard and what we do, call (865) 977-1973 or contact us online.