People are hungry for plant-based options, from the food they eat to even the way items are packaged.
According to the Plant Based Product Council, in a 2023 study 62% of Americans bought plant-based products monthly or more often. And according to the study over 70% are consciously thinking about products and packaging made from plant-based materials.
So how do you get your company and your plant-based offerings on their radar?
An experienced plant-based public relations partner can help get more eyes on your company, which can translate into more customers.
The inspiration of embracing a plant-based lifestyle and the journey of how your company got started is a feature story in the making. Our team of experienced writers at Orange Orchard can take your next milestone such as an anniversary or product launch and craft a press release to share with audiences who want to hear the latest. Our media pros will make sure to share it with media outlets with both vegan and general audiences who are interested in learning more about plant-based options.
Our team can also get your company on the radar of podcast hosts who are looking for guests to share their journey and passion for plant-based lifestyles.
Many people want to make more eco-friendly choices, they just don’t realize all the places they should look in their daily habits to make a change.
Writing a blog that includes suggestions for plant-based food and product swaps is a great way to give people options and a road map to making more environmentally friendly decisions.
A “did you know” fact about the environmental impact of plastic packaging versus recycled or more sustainable materials such as bamboo are also ideas for social media posts. Our team can help you create a calendar with meaningful posts to engage your audience.
Don’t have the time to write blogs? Let our experienced team of writers get to know you and the passion that led you to start your company. We can create compelling content to keep your website content fresh.
If you’re ready to see what an experienced plant-based public relations partner can do for your company, contact us or give us a call at (865) 977-1973.