No doubt about it, the COVID-19 coronavirus pandemic has been the most challenging time in most people’s lives. Along with bringing loss of life, fear and economic disruption, it is likely to fundamentally change consumers’ habits and buying patterns for a long time to come.

Some industries have seen negative effects from these changes while others have experienced dramatic upswings. The plant-based meat alternative market, for example, was already on the rise in the US prior to COVID-19, but by the end of March 2020, fresh meat alternatives showed 255.3% growth over the same week in 2019.

That is a dramatic difference. Consumers flocked to plant-based brands during this time. In this climate, the plant-based public relations challenge is how to keep them buying your brand after this crisis has passed.

Thought Leadership

Plant-based brands have a lot to add to the conversation surrounding COVID-19. Since the virus was likely first contracted by humans because of the inhumane practice of eating meat from exotic animals, plant-based meat alternatives are making more sense to more people than ever before. Your brand can build on that health-based conversation, establishing thought leadership in the market space.


Consumers rushing to the grocery store to stock up on essentials have all seen a similar scene. Meat cases stood empty next to well-stocked cases of plant-based meat alternatives. Your brand was there for them with nutritious food during a frightening crisis. Now is the time to build on that relationship of trust, reassuring consumers that your product isn’t just tasty, it’s good for them, too.

Partners for Growth

At Orange Orchard, we’ve always championed plant-based brands. We believe in the power of eating plant-based to change lives and change the world. While this time has been difficult for people around the world, we’re ready to help plant-based brands see a silver lining. If you would like to learn more about our plant-based public relations agency, call us at (865) 977-1973 or contact Orange Orchard online today.