It’s time to take your vegan brand to the next level, and you’ve turned to vegan public relations to help get you there – but now what? There are tons of vegan PR agencies out there, but it can be tough to choose the one that’s right for you. Your brand and your cause are worthy of an agency that understands and is experienced in vegan PR, so don’t leave this decision up to chance.

Here are 3 keys to choosing a vegan public relations agency:

  1. Do they understand?

Not all vegan PR agencies are created equal. It’s important to find an agency that works with your organization to produce content that is on-brand with your mission. If not, your work could come off as insincere or dull.

  1. What’s their experience?

With time comes experience and with experience comes expertise, and it’s important to partner up with an agency that has a track record of success. If your agency doesn’t have experience with vegan brands, you may end up spending more time educating the agency than moving the brand forward.

  1. Are their views aligned with yours?

It’s almost impossible to argue a belief that you yourself don’t believe, and public relations works the same way. If an agency doesn’t believe in the work or the mission of your brand, the agency’s work will come off as fake and insincere.

It all boils down to a basis of understanding and like-mindedness when choosing the right vegan public relations agency. Many agencies are experienced in other forms of public relations but lack the experience and care that a vegan PR agency must possess. If you’re ready to choose a vegan public relations agency that truly understands your brand and is on your side, give the PR pros at Orange Orchard a call at 865-977-1973 or visit our website.