As restrictions in the United States continue to lift, animal welfare foundations are once again coordinating in-person fundraising events. To ensure efforts to protect wildlife and biodiversity around the world can continue, groups like yours will be competing for the divided attention of valuable donors, and it might be time to consider partnering with an agency directly experienced in animal welfare public relations.

While one might argue that any charitable giving is a good thing, there are of course a finite number of donors and, perhaps surprisingly, giving has only increased since the pandemic. According to a report in The Washington Times, Americans increased their charitable giving by more than 5% over the last year.

To stand out and secure the donors that will make your event(s) a success, identifying and partnering with a PR firm that shares your passion for all life on this planet will be critical. At Orange Orchard, for example, we specialize in animal welfare and believe in championing causes like yours through strategic public relations campaigns and media outreach.

Launch your event

By working with a seasoned animal welfare public relations team, you’ll have a solid strategy to build momentum leading up to the big day. Announcing your fundraising event with a well-timed release, securing key media placement and posting consistent, engaging content will help drive registrations and capture the interest of donors.

Capitalize on the success

Was the event a success? Fantastic! Now it’s time to maximize it and build credibility. By resharing media placement covering the event and posting recaps of the fundraiser on social media, donors considering future events can look back at your success and feel good about their decision to support your cause.

To find out how Orange Orchard can help make your event a success through a strategic animal welfare public relations campaign, contact us today by calling (865) 977-1973.