What do you think of when you hear the song, “In the Arms of an Angel” by Sarah McLachlan? Undoubtedly those who remember the 1990’s and 2000’s will likely associate that song with the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials. Those commercials were iconic and every time that song is played, most people probably think about the ASPCA. With a strong animal welfare public relations strategy, your organization can achieve similar results.

The goals of your organization are likely in abundance, and a powerful PR campaign can make all the difference when it comes to reaching your audience. You could be trying to raise awareness for your cause, or you could be trying to grow your donor base.

Here are some animal welfare PR best practices to create a powerful campaign for your noble cause.
  1. Create an emotional response to your cause. This is essential to achieving your goals as it fosters engagement while humanizing your cause. Storytelling and the use of recognizable individuals will create an empathetic tone to your messaging, allowing you to connect with your audience on an emotional level.
  2. Use information as a tool to emphasize your message and add credibility to your organization. Data doesn’t lie. For example, an estimated 10 million animals die from abuse or cruelty annually in the United States. Leverage data to your advantage and share it with your audience to create a lasting influence on your animal welfare cause.
  3. Maximize the reach of your successful campaigns and fundraisers. You want to share achievements with your audience, because they’re just as invested in your organization as you are. There are multiple marketing avenues you can utilize such as social media, content marketing and press releases. Maximizing your reach will ultimately enhance the value of your cause.

With the right team of animal welfare public relations professionals, your content can save lives, inspire action, and create a lasting impact. Want to learn more?  Call Orange Orchard at (865)977-1973 or visit us online to learn more.