Growth within your industry is the goal for many companies nationwide. There aren’t too many start-ups that wish to maintain the number of customers they had when ground broke on their new company. The vegan boom has taken off over recent years with the vegan food market expected to reach $36.3 billion by 2030, according to Allied Marketing Research. With the vegan industry more developed than ever before, finding avenues for growth can be difficult for small start-up companies.
There are multiple avenues that can be utilized to grow your vegan brand recognition. While increasing your advertising and marketing budget may seem like the best way to grow, only 46% of consumers in the United States trust TV and print advertising with trusted radio ads falling to 45%, according to Statista. There is an alternative, proven method to increase brand recognition and awareness within the vegan industry – vegan public relations.
Vegan PR agencies, like Orange Orchard, utilize earned media to help clients secure opportunities in trusted publications. According to a report from The Hill, a combined 58% of Americans either “fully believe” or “mostly believe” news stories that have been reported. When your business appears in these publications, it will help consumers in the vegan market easily recognize your company while also helping you develop into a thought leader in the space.
Using media outreach, our experts will proactively pitch story ideas about your vegan product to industry journalists to secure opportunities. In addition, they will also pitch topics that fall in line with your professional expertise to establish you as a thought leader. Our agency also utilizes press releases to grab the attention of industry publications. Whether it’s a release on new leadership hires or an innovative product, releases create brand momentum for your vegan company.
Our PR efforts don’t stop with earned media opportunities. We can assist with your social media presence as well. In today’s digital world, social media is a must-have for any company regardless of the industry. Our experts can help you develop a social media calendar that promotes your product, brand, and helps increase activity and engagement.
If you are ready to get your start-up vegan business off the ground and into the eyes of the public, give our experts a call at (865) 977-1973 or contact us online. Our experts would love to speak with you.