Tell the Story with Great PR

The story of record vegan food sales isn’t the only one worth telling in the wake of the COVID-19 outbreak.

It’s true that vegan and plant-based food brands experienced massive growth in April 2020. U.S. plant-based meat sales grew more than 200% during the weeks of lockdowns and shelter in place, for example. But many brands balanced their success by giving back to those in need.

Califia Farms donated one million beverages to frontline workers in hotspot cities, and they’re just one example. Many other vegan and plant-based brands stepped up to help however they could.

If your vegan brand helped out during COVID-19, it’s time to let the world know. And a vegan public relations agency like Orange Orchard can help. Here’s how.

Earned Media

The news media is hungry for stories of brands helping out during the pandemic. The public, while desperate for information about the virus, also enjoys taking comfort in news of those who are giving back and supporting response efforts.

Orange Orchard’s public relations pros know what publications and media outlets are likely to run your news. From niche vegan and plant-based magazines to national television stations, we can get them to pick up your story, launching your brand into widespread public awareness.

Social Media

These days, you don’t have to wait to share your news. You can share it yourself with your followers on social media. It’s a great idea to post what you’re doing to help others during the pandemic, along with photos of your team in action. Your followers will share this news with their own networks, building your word-of-mouth reputation.

Orange Orchard can create posts to share, and we can weave them into your existing social media strategy, letting them contribute to your overall campaign.

We’re amazed at the great work vegan and plant-based brands are doing to support frontline workers and those in need during these challenging times. They’re showing again and again that the industry truly cares about people. If you have a phenomenal story to tell, we’d like to help you tell it. Just call us at (865) 977-1973 or contact Orange Orchard online today.