If there is anything that the past few months have taught us, it’s that vegan brands can do a whole lot of good in the world. People are looking to businesses and brands to put social good first, and that should be part of your vegan public relations strategy.
In uncertain times, consumers are seeking positive, reassuring messages. Some are turning to influencers like Tabitha Brown, who has become a vegan TikTok star in recent months. The New York Times describes her vides as “moments of stillness and inspiration,” a few seconds second of peace in a trying time:
“…. What people are craving in this day and time is how to self-soothe,” said Dr. Judith Orloff, a Los Angeles-based psychiatrist and the author of “Thriving as an Empath.” “People are under so much more stress, so much uncertainty in so many areas that we are navigating that we don’t know the answers to. There is more of a need than ever.”
These are the kind of messages that will resonate with the audiences interested in vegan brands. The experts at Orange Orchard are committed to helping established vegan brands reach a wider public with good news about the good things they are accomplishing. We will leverage our years of experience and commitment to vegan ideas to as true champions for your brand, helping your business truly change the world in a positive way.
If you’re ready to take your positive message to the wider world, we’re ready to assist. Call Orange Orchard at (865)-977-1973 or contact us online.