Without your credibility, you don’t have a leg to stand on. When it comes to animal welfare, public relations can help grow and maintain that trust that is needed to continue on with your mission. If you’re trying to get new donors to support your initiatives, they’ll want to know that their money is in safe hands.
A team like Orange Orchard PR can help you establish your credibility and transparency through a well-crafted social media plan, media outreach and thought leadership.
Share it.
Peel back the curtain. Believing is seeing for many. Your social channels provide a great opportunity to craft your own narrative and showcase your organization’s initiatives on animal welfare. In collaboration with your PR team, you can help plan and identify compelling content to share your story and connect with potential donors. With 65% of US consumers feeling an emotional connection to brands, it’s important to establish that connection early on.
Media Outreach
Animal welfare public relations outreach plans are paramount in maintaining and increasing trust. Do you trust a group you’ve never heard of? Or do you trust the one that’s on the news talking about animal welfare causes? By being seen and heard in the right media outlets, you will continue to establish your team as a trustworthy advocate for the animals. You can’t simply earn trust by appearing though, you’ll need to ensure that you communicate your knowledge effectively when the opportunity comes calling.
Thought Leadership
Your thought leadership will be put on display in your media opportunities. With a media-trained expert, you’ll be able to demonstrate your industry knowledge fluently and efficiently. Whether it be through podcasts, bylined articles or educational pieces on YouTube, your knowledge is what will ultimately help carry the load when it comes to trust and transparency. Additionally, a PR team with animal welfare experience will be able to identify and secure speaking opportunities at events to display your leadership.
If you’re ready to share what you’re doing for animal welfare, take part in news stories, and display your leadership, contact Orange Orchard PR today at 865-977-1973. You can also contact us online!