Everyone loves a cute puppy, right? Oooh, a cute kitten is even better! Oh, who am I kidding? We love cute furry critters, no matter what kind they are.

Back in 2007, the ASPCA brought in millions for their cause by showing those same cute furry babies in cages and sad and neglected while a Sarah McLachlan song played in the background. It was devastating and incredibly hard to watch. (I couldn’t).

But it was also crazy successful. The heartbreaking video put a face to the abuse and harsh experiences our furry friends go through. It also motivated folks to do their part to help.

Not every campaign is going to have the star power of a singer-songwriter who can hit (and hold) super high notes. But what your campaign can have is a like-minded partner like Orange Orchard. We specialize in cruelty-free public relations, and we’re here to help you fight the good fight and save some critters.

We’ll be with you every step of the way, offering guidance and recommendations as your campaign gets ready for lift-off. And once you’ve launched, our team will be there helping shout your message from the rooftops. Or at least from local media outlets.

From the press release to pitching efforts, our media relations team will get the word out about the campaign. We’ll be there to provide talking points and expert advice to help you say just the right thing. Our content staff can help with social media, contributed articles and other copy that will get your campaign in front of the right folks.

At Orange Orchard, we want to help you succeed. Contact us today at 865-977-1973, and let us make your campaign a success.