It’s been said that if you love what you do, you’ll never work a day in your life. Certainly, there is something alluring about fusing personal passions with a sense of vocation, finding a way to translate a hobby or interest into a money-making opportunity.
Historically, franchising has provided a smart way to do this. Thanks to the built-in structures and resources they provide, from training to marketing collateral to proven business models, franchises can help aspiring entrepreneurs leverage their passion into financial success, even when the entrepreneur has little or no prior business experience.
Consider the world of pet care franchises. For pet enthusiasts, franchises can serve as a low-threshold opportunity to pursue business ownership — allowing aspiring entrepreneurs to spend time caring for animals each day while enjoying the operational support of their franchisor.
For franchises looking to recruit these pet lovers, an investment in public relations can yield real dividends, such as casting the pet care franchise as a worthy way forward in business ownership.
Using pet franchise public relations to recruit new owners
By enlisting an experienced public relations team, pet care franchises can share their story in targeted publications, boosting their reputation among potential franchise owners.
This approach can be multi-pronged. For example, a public relations company can help promote a pet care franchise in franchise-specific publications, highlighting the resources and centralized support structures that are offered to local branches — specifically in those publications where aspiring owners may be looking for opportunities.
A robust pet franchise public relations strategy may also be used to share success stories, such as tales of animals who find a good home via a partnership with a local shelter. Such stories can be important for showing pet enthusiasts that the franchise is committed to animal welfare, and provides them with a chance to do some good of their own.
Talk with an experienced pet franchise public relations agency
At Orange Orchard, we have a proven track record of success within the pet care space. Plus, we are a division of Ripley PR, the leading public relations agency serving the franchising industry.
Start recruiting passionate franchise owners today: Call Orange Orchard at (865) 977-1973 or contact us online.