For companies designing, manufacturing and/or selling pet-related products, there’s arguably much less room for error than most other retail brands. Pets are members of the family, and food, treatments, toys and shelters all have to meet and exceed customer expectations. One might say the industry is closest to the baby product industry. A tainted dietary supplement or even a hazardous toy can spell disaster for a brand’s image. That said, for those that consumers trust to consistently deliver on their promises, pet parents everywhere are happy to leave glowing reviews online.
If this sounds like your company – one passionate about pets and animal welfare in general – what else can you do with a 4.9 avg rating besides show it off on social media? Partnering with a specialist agency to develop a pet industry public relations strategy is a great first step.
Two Ways PR Can Help Maximize Positive Reviews
Sharing Testimonials: Any positive review has value. A 5-star rating or “would recommend” is always helpful, but what about reviews that are a little more thoughtful? Without sharing them intentionally, they simply “go in the bucket” and are no better than a 5-star rating with a blank textbox. But remember – reviews are public! A good PR team will not only help you with ideas for sharing these reviews as testimonials, like adding them to your website and including them in eblasts, but they will look for potential heartwarming stories that could be shared with the media.
Adding Credibility to Media Outreach: Speaking of media, if you partner with a team to roll out a pet industry public relations campaign, it’s important that your company is positioned as a trustworthy source. Being able to reference stellar reviews, consumer satisfaction awards and more can make any media relations team’s pitches more effective and help land the earned media presence you desire.
To learn how a thoughtful pet industry public relations strategy can help your company maximize its great reviews, contact us at Orange Orchard today. You can reach us here or by calling (865) 977-1973.