If your animal welfare foundation is like most non-profits, fundraisers are your lifeblood. Often, they make up the bulk of your operating budget.
But, with so many non-profit and animal rescue programs competing for the shrinking discretionary fund in the American wallet, it’s hard to stand out from the crowd.
Would it surprise you to learn that ongoing animal welfare public relations efforts will make your message stronger and will catapult your organization above your competitors?
1. PR Builds Stronger Brands
Before your premier fundraiser becomes a reality, getting the word out about your brand, your mission and your value is important if you want potential donors to both know and care about your organization.
Strong brand messaging that answers who you are, what you do and why you do it can help shape the perception of your organization and boost interest when it comes time to ask for donations.
2. PR Embraces a Variety of Platforms
Public relations is about building relationships and telling a story, so getting your message out through a variety of media channels to reach a vast audience is important to grow your brand identity. Putting out content across your blogs and social media accounts, as well as through media interviews and press releases can help build a relationship with audiences you’ve never considered.
And PR experts can help you tailor your message for your platform and advise on the best platform for the audience you want to reach.
3. PR Builds Fans
Once you determine your message, your platform and your target audience, you’ll start building a following of fans who can help you promote your fundraising efforts – for free.
Superfans are employees, volunteers, fundraising recipients and other donors who will be more than happy to share your event via their social channels. These are some of the relationships that a solid PR strategy can help you build and maintain with the right content and outreach.
At Orange Orchard, we understand your brand and want to help you grow your outreach to build a strong following so that you can meet your fundraising goals. Our team of PR professionals are not only experts, they also share your goal of a kinder world that acts as a steward for our animal friends.