The market for cruelty-free brands continues to grow, and it doesn’t look like it will slow down anytime soon. According to Grand View Research, the cruelty-free cosmetics market size is projected to grow at a compound annual growth rate of 6.8% by 2030. As a brand in a growing market, how do you stand out from competitors and make your cruelty-free product the go-to for consumers? Partnering with a PR agency that specializes in cruelty-free public relations is a great start.
While each cruelty-free competitor may have the same broad goal, which is producing products that haven’t been tested on animals, everyone has their own unique story to tell. That is where you can differentiate yourself as a brand. PR agencies that specialize in cruelty-free public relations, like Orange Orchard, have expertise in developing story ideas that attract consumers, donors and strategic partners.
Here are a few key ways cruelty-free PR agencies can help you maximize your brand’s story to help you stand out in the crowd.
- Proactive media outreach: While your organization may not have hard news to share year-round, it still has a story to tell. PR partners can help you uncover those stories and pitch them to journalists in your industry. Whether it is a fundraiser linked directly to your brand’s story or the reason why you chose to go cruelty-free, PR partners secure media opportunities with trusted journalists to help reach your target audience.
- Create blogs for your website: Your website should be used for more than just a place for people to visit. It should help you distinguish yourself from the competition. That’s where blogs come into play. Blogs are a great way to showcase your expertise and share your brand’s story. These blogs can live on your website for consumers to read or be shared on your social media platforms. PR partners can help you identify topics for your blogs in addition to developing them for you.
- Develop press releases: When there is hard news to share, press releases serve as a great way to get journalists’ attention. These ready-for-print pieces of content contain the information that’s important to journalists and allow you to control the narrative of the story. PR partners can help you develop press releases and pitch them to journalists to secure opportunities.
If you are ready to maximize your brand’s story by partnering with a PR agency that specializes in cruelty-free public relations, give our experts a call at (865) 977-1973 or contact us online.