Strong messaging is an essential foundation for telling the world your story. Without it, it’s easy to get lost in the crowd. Our experts have a proven track record in animal welfare public relations, employing strategies to help keep you in front of your target audience to continue supporting your mission.

What are key messages?

Key messages are a lot like an “elevator pitch” – short, simple explanations for who you are and what your goal is. What main points do you need your stakeholders to hear, understand and remember about your organization? Key messages help create uniformity across all communications, from internal memos to media outreach effort. They help keep everyone on the same page. Consistency leads to resonance.

What makes a key message effective?

Your key messages should strike a balance between being clear and concise while also being authentic and relatable. When it comes to animal welfare-related causes, it never hurts to speak from the heart. However, in today’s fast-paced world, it’s hard to keep peoples’ attention. Try to identify three to four strong main points and keep them about one to two sentences long.

How do I get started?

A good first step for identifying your organization’s key messages is to revisit your mission statement and the story behind it. Sit down with your team and brainstorm together. One way to break it down is very similar to how journalists develop stories: define the who, what, when, where, and how of your mission.

Partnering with an experienced agency can help launch your organization into the spotlight, and reaching your target audience starts with strong key messages. Give our specialists at Orange Orchard a call today at (865) 977-1973 or contact us online.