Household pet spending is expected to increase by 113% in total industry spending to $261 billion by 2030 per a recent survey. As more businesses look to cater to our love for pets, it may be worth examining if a franchise system is right for you to help sustain support and growth. They offer support like training, brand strength and pet franchise public relations.
While there are many advantages that franchising offers you, let’s examine the benefits of the public relations tools that a franchise offers.
Local Franchising PR Efforts
While the national recognition is a key factor for joining a franchise, local efforts are the lifeblood of a successful franchise. With a pet franchising public relations team, you’ll be getting support to raise awareness in your local market with local media. Whether you’re in a small town like Maynardville, Tennessee or a crowded Los Angeles, you’ll not be forgotten about.
Your local charity 5k event you’ve organized to raise money for an animal welfare cause will get attention. Your local dog rehoming initiative will get attention. Whatever it is, the right franchise understands that local public relations efforts feeds into the national success.
Media Placement
Staying in the news, whatever that may look like these days, is key to your pet business success. When the CEO of the franchise makes news, you make news. When the commercial airs on ESPN or NBC, someone in your area sees it. This national support mixed with local media opportunities will continue to raise awareness for your great service.
While you’re benefiting from national coverage, your franchise PR pros will also be reaching out to your local morning news talk. Is there a local social media influencer? Is there a local podcast? Whoever they are, we will be sure to give them the opportunity to share your stories.
If you’re ready to learn more about franchising and public relations, contact Orange Orchard or Ripley PR. You can also call us at 865-977-1973.