The COVID-19 pandemic has changed so much about our daily lives, and some of the impacts have been surprising. The business world has been forces to undergo so many changes. One of those is forgoing tradeshows and conventions.
With largescale gatherings off the table for some time to come, most industries are looking at ways to reinvent the trade show. To keep industry connections alive and information flowing while also keeping participants safe, trade shows across all market spaces are moving to virtual formats.
This is also true for plant-based and vegan trade shows. Vegevents.com currently has listings for vegan shows held in virtual formats. Depending on how the pandemic unfolds, virtual trade shows may be the new normal for some time to come.
Navigating virtual trade shows and getting the message right can be tricky, but partnering with a plant based public relations agency can help. Here’s how.
Get Top Billing
Time is even more precious when the trade show is online. Having multiple tracks, speakers and demonstrations going on at once isn’t as practical in an online format as it was in a convention center. To make your time count, go for top billing. A team of public relations pros can help get you and your plant-based brand on the agenda.
Make Your Time Count
If you’re going to hold people’s attention while they’re in their living rooms and you’re in your home office, your presentation has to knock their socks off. Make sure your time counts with captivating, stimulating, exciting content. A public relations team can help you craft a great presentation that will have your audience asking for more.
Create Great Materials
Be sure your audience has something to “take home” with them. You can create notes, slides, and other materials to send straight to their email inboxes after the presentation. A public relations agency can make sure these are cohesive with your brand message, along with looking polished and professional.
One day, we’ll be able to have conventions and trade shows in person again. Until that day comes, you can still establish industry leadership with online trade shows. At Orange Orchard, we have deep understanding of plant-based messaging, and we would love to put that expertise to work for you. Just call us at (865) 977-1973 or contact Orange Orchard online today.