More than 78% of U.S. consumers say a sustainable lifestyle is important to them.
And even more people would hop on the electric bus if living a sustainable lifestyle was simpler.
That’s why you need to get the message out about your green technology and how it reduces human environmental impact. You want to make it easier for people to lead a sustainable lifestyle or provide them with energy-efficient alternatives.
But to do that, you need to ensure consumers know about your solutions and trust that your methods are sound.
If you’ve budgeted for advertising and marketing campaigns but still aren’t reaching your target audience, it’s time to consider a green tech public relations plan.
Generating Awareness
While paid advertising is a great way to get the word out about your product, it’s not as trustworthy among consumers as earned media. Earned media is generally produced by unbiased third parties who are seen as more accurate.
That’s why you need earned media as a part of your campaign. An effective PR strategy will get your company’s story in the news and explain how your products or services are beneficial to the environment. Getting your products or services featured in the news and trade media not only builds awareness but also boosts your credibility.
Generating Leads
It may be a little more difficult to track how many qualified leads you’ll gain with earned media. But some studies suggest that media mentions are up to five times more effective than advertising. This is because it offers a level of credibility not associated with paid-for ads.
You can also repurpose your earned media on your blogs, in advertising and in social media posts. This allows you to better target your ideal customers by meeting them where they are. This helps draw in the very people who will most benefit from your green technology.
Compelling PR
You need a solid green tech PR plan to get that coveted earned media. Writing effective press releases, telling your story and building relationships with the right media outlets are part of that plan.
But if you’ve never written a press release or don’t have connections with your industry’s press, you won’t reach the audience you want.
That’s why you need a PR partner who helps you get your message out to your audience. And you should have one that understands the importance of green tech and its impact on the world.
The professionals at Orange Orchard understand the green tech industry because we’re passionate about helping the planet. We’re here to help organizations like yours change the world.
If you’re ready to show your green tech company’s impact on the world, call Orange Orchard at (865) 977-1973 or contact us online.