In the world of wildlife rehabilitation, research is king.
The research you conduct is crucial to improving the well-being of the animals you serve. They identify and examine the underlying reasons for the animal’s suffering. These studies also help your organization address more effective treatment plans.
But did you know you can use this research to educate the public?
By translating these complex findings into easier-to-understand language, you can develop a storyline that drives donations and support.
And a wildlife rehabilitation public relations partner can help you develop a storyline that you can use to inspire action.
Focusing on Outcomes
People love to hear good news stories about animal rescues. These stories may start on a sad note, but they should end on a happy one. For example:
- Yuna the Lioness: Yuna was first rescued from an illegal breeder in Kyiv. Then she suffered a concussion due to acoustic trauma from a missile attack. The world prayed for her recovery. And it celebrated when she made a full recovery at her new home in the Big Cat Sanctuary in the United Kingdom. Her resilience is inspirational.
- Papum the Bear Cub: Then there was Papum, the orphaned Asiatic black bear cub who was dehydrated and alone when he was rescued in India. He was nursed back to health and is working toward a successful release back into the wild. But his story drew attention to both his rehabilitation and to the atrocities committed by poachers, who likely killed Papum’s mother.
But you need a wildlife rehab PR partner who knows the news. Not only can they help you find your best stories, they can write those stories effectively and pitch them to the media.
Making Research Exciting
Because research is usually done in a clinical manner, the language used to report findings is dry. It oftentimes contains medical terms or industry jargon that average people don’t use.
That can make it difficult to grab the attention of a potential donor.
This research is important because it helps your entire organization make the crucial decisions to help the most animals. But just because the information presented is dispassionate, it doesn’t mean it can’t be used to stir emotion.
The story behind the science must be highlighted so that people understand why their donations and support are necessary. An effective PR content writer can cut through the stilted language so that the narrative can shine.
At Orange Orchard, our PR staff are professionals with years of experience in business. They understand how to pull the best stories out of formal reports to raise awareness about a variety of topics.
And these PR professionals also love animals.
We want your wildlife rehabilitation organization to succeed. We want to tell your story.
Call Orange Orchard at (865) 977-1973 or contact us online to see how we can turn your stale reports into effective public relations talking points.