When I was growing up, vacation often meant a couple of destinations: an amusement park or the beach. My family usually went for the former, and each summer would find us visiting Dollywood or even Disney World. In today’s world, though, traveling doesn’t have to equal sand between your toes or pricy souvenirs.

Traveling with a purpose

Today, travel can have a much bigger purpose as ecotourism has become a more prominent focus for countries and ecosystems around the world. Travelers now have the opportunity to see some of the most beautiful places on earth in a controlled, eco-friendly way that also supports the local community.

Locations around the world are turning to ecotourism to help save their lands. For example, the marshes of Iraq are beginning to thrive thanks to an influx of ecotourists.  Cornwall’s Eden Project will turn a former coal mine into an educational experience that will celebrate local ecology and sustainability.

Share your message

None of these things are possible, though, if the stories of these wondrous places are not shared. Communication is the key to success, and an ecotourism public relations agency is a necessity. Take the Monteverde Cloud Forest of Costa Rica, for example. Costa Rica has built a reputation for its ecotourism offerings and is considered by many to be one of the most visited ecotourism destinations in the world.

But, it’s not word of mouth that has people visiting the cloud forest reserves.

It’s a great website. It’s garnering mentions and stories in global media. It’s creating a social media presence. All of these things — and more — can drive tourists to your destination.

Our talented team of PR, content and social media professionals are ready to help you tell your story. It’s what we do best. Call us today at (865) 977-1973, and let us get started.