When you’re building up an animal welfare nonprofit, sitting down to plan your audience outreach and public relations is a critical step in winning attention and earning more leads and conversions. If your messaging falls flat or misses the mark with your audience, you lose the chance to establish yourself as a leader in your market, commanding their attention and their wallets. Finding a team experienced in animal welfare public relations can help.

Here are three solid PR tactics to establish a winning strategy for your brand:

Intimately Understand Your Brand’s Target Audience

The first thing you should do is get a very intimate feel for who your audience is. These are not just potential supporters, but also the media outlets and journalists that can help broaden your reach and serve your message to the people that matter most to your brand.

Think about where your ideal client, customer or donor finds their information. What publications do they read? Which influencers do they listen to the most? What types of content do they consume and/or what types of content are produced by these sources?

Create Harmony Between Your Overall Content & PR Goals

Content and PR work beautifully together, a marriage of communicating your expertise to the public at large. When your content and PR strategy synergize, they help each other set your brand up as thought leader and authority in your space.

  • Look to your case studies and bylines as a means to pitch media sources on new publication ideas.
  • Ensure your social media makes it easy for journalists to see your posts as thoughtful, value-driven, content.
  • Or, write up helpful articles around relevant and current themes as a press release that can be published in a news source well known to your audience. Post them to your newsroom once published.

Your content often acts as tinder for the fires of earned media.

Build Your Brand’s Expertise, Authority and Trustworthiness

Getting your content published by third-party news publications builds your credibility and creates a sense of expertise and authority around your brand. The more your messaging appears on other sources outside the ones you own, the more trustworthy and authoritative you become to your target audience.

Target the journalists, influencers, and media in your industry who you know your audience listens to. Have these sources tell your story for you, and reap the benefits of being seen as a trusted expert in your space.

If you want to learn more about how animal welfare public relations can help your organization thrive by developing the perfect strategy, contact Orange Orchard, or call 865-977-1973 today.