A USA Today Blueprint survey revealed 67% of Gen Z and young millennials are choosing pets over children. Consequently, the pet industry has blossomed into a multibillion-dollar market. Understanding how to effectively engage with this audience is crucial for the growth of your pet brand.
This is where our experienced pet industry brand public relations experts shine. Here’s why:
We understand the media landscape
Traditional outlets like TV and radio still have clout, but pet enthusiasts often turn to digital platforms for information, advice and product recommendations. From influencers to social media advocacy groups, our PR specialists can help bring awareness to your brand through strategic media outreach.
Securing earned media with partners that matter
Numerous publications, websites, podcasts and magazines cater specifically to animal enthusiasts. These include both print and digital media and this is where your brand needs to be visible.
By crafting compelling storylines, our team can help position your brand in industry leading publications as an authority in the pet space. Whether you’re launching a new product or looking to elevate brand awareness, we’ll help you build credibility in the media that matters most to your audience.
Pet trade shows and conferences matter … no, really
According to GlobalPETS, Pet Fair Asia saw a 41.8% increase in attendance from 91 countries and more than 2,500 visitors. Additionally, the 2025 Zoomark trade show saw a 23% increase in exhibitors from 56 different countries.
These events matter to pet enthusiasts. Furthermore, your media targets attend these events. Our team can coordinate boothside interviews and speaking engagements to position your brand as a leader to your audience.
The bottom line: You need experienced PR for your pet brand
The pet market is booming. To stand out, it’s essential to have a pet industry brand public relations strategy and team that cuts through the clutter and connects you to pet lovers. We bring a deep understanding of the pet media and know when, where and how to engage your audience.
If you’re ready to take the next step as a leader in your industry, call us today at 865-977-1973 or visit us online at https://www.orangeorchardpr.com/.