In today’s trying times, it may be difficult to raise the kind of funding you need for your animal sanctuary from individual donors.
If you’ve never really targeted corporate sponsors, you may feel overwhelmed by the prospect. When dealing with individuals, you can appeal to their personal passions. With corporations, however, you may also have to show how your sanctuary’s value aligns with their vision.
But with the right animal sanctuary public relations strategy, you can leverage the power of storytelling to showcase your value. You will also
This will help you get in front of more potential corporate sponsors, strengthening your chances of securing more support.
Show Your Expertise
One of the most important elements of a PR plan is the ability to develop and build long-term relationships. It is through these relationships that you develop trust with the reporters who cover your organization and with potential corporate sponsors.
In addition to networking, you need to establish yourself as a thought leader in animal care, rehabilitation and long-term sanctuaries.
This requires that you provide bylined articles for both local and industry media that showcase your expertise. You should also be able to take impromptu interviews from reporters when an issue about animal care or rescue arises organically in the news.
A PR partner can help you establish those media connections. Since many PR professionals came from the media world, they either have contacts or know how to speak their language. They can recommend story ideas or let the media know you can speak on the subject.
Getting your name and your organization’s name in the news boosts your visibility. When corporate sponsors consider their donation packages, they want to work with nonprofits that are seen as trustworthy.
Demonstrate Your Value
While corporate sponsors want to support nonprofits that align with their vision, they also use their giving programs as a way to connect to potential customers. A recent study found that 80% of consumers are more likely to remember a company with a strong purpose. Other studies also show that younger generations prefer doing business with companies that give to charities.
The more often your animal welfare group shows up in a positive light during an internet search, the more likely you will be able to contract a corporate sponsorship. An effective PR partner helps you build a constructive online presence by assisting with interviews and thought-leadership pieces.
The PR experts at Orange Orchard can help you build that online arsenal. Not only are our PR professionals experts in their fields, they also want to make the world a kinder place for animals.
See how we can help your animal sanctuary by calling us at (865) 977-1973 or contact us online.