Animal welfare foundations like yours have ambitious missions, and the scope of potential impact – provided the resources are available – is often national. However, even if you’re rescuing exotic pets that originate elsewhere, providing sanctuary for animals from around the country or simply rehabilitating regional inhabitants, there’s a lot of support to be gained in your own hometown. Harnessing proven animal welfare foundation PR tactics can help share your mission on a broader scale, but partnering with a specialized team with experience in both local and national media outreach can make a huge difference.
Animal Welfare Foundation PR Efforts – Local Edition
Before just blasting out every piece of news to local journalists, it’s important to consider how to select and offer news and updates that will matter to them. This is where a team like Orange Orchard can help. Carefully choosing and pitching the right stories can deliver value to the journalists who need stories, and in turn this should help your organization. Here are some examples of how local media can help.
- Expand your fundraising network: When your local community is made explicitly aware of the good things happening nearby, they’ll want to help. This could result in future venues for holding events, local partnerships and more.
- Generate social content, b-roll and images: When local media runs an article or films a TV segment about your work to help animals, you may have the opportunity to acquire some of their images and video for your own future promotional use. You may have to purchase it, but it can be helpful to have additional visuals when reaching out to a broader audience. Your team helping with your animal welfare foundation PR efforts should be able to provide best practices.
- Drive support: Ultimately, the goal is to drive support. Often, an animal welfare foundation’s local market remains an untapped resource. So much time is spent online connecting with like-minded individuals, the community you operate in may be forgotten. Establishing and nurturing relationships with local community members can result in ongoing support, volunteer help and even posthumous donations.
To learn implementing an animal welfare foundation PR strategy can help drive local media coverage and additional support, contact us at Orange Orchard today. You can reach us here or by calling (865) 977-1973.