While you may know the benefits of switching to a vegan diet or using plant-based products, building a portfolio of content touting those advantages is one of the best ways to build relationships with potential customers.
A plant-based public relations strategy built around providing content can help you reach outside of your bubble to reach both vegans and flexitarians who want a better lifestyle. Providing potential customers with ongoing education, information and engagement builds the trust they need to give your products a try.
Press releases
When releasing news about your organization, don’t just stick to vegan publications. If you’re launching a new product, touting your company’s growth or acknowledging awards, it’s better to cast a wide net.
By letting the general public know of your product catalog and successes, you can build a business that caters to strict vegans and people who simply want to add some vegan options to their diet.
Blogging
Your website is one of the least expensive marketing options available in your advertising arsenal, so use it. A blog can drive traffic to your website and search engines love fresh content.
The trick to blogging, however, is to keep at it. This is not a one-and-done option. You need regular, creative content to build up your search engine profile. If you can’t provide this content regularly, a plant-based PR agency can do it for you.
Social media
Finally, it’s important to stay engaged. While posting links to your releases and blogs is great, you also want to stay active on your social media channels.
Posting several times a week and following industry channels and vegan influencers keeps your company name at the forefront of interested parties.
If you’re ready to start building your profile, Orange Orchard is ready to help. We understand the vegan industry and our creative team of writers and public relations professionals knows how to get your name in front of the right people.
Contact us today on our website or give us a call at (865) 977-1973 to get started.