There are a lot of public relations agencies out there, but not all are created equal. When it comes to animal welfare public relations, you need a partner you can really trust. But sifting through a multitude of options can be overwhelming.
So, how can you tell if the agency you’re thinking of hiring is a good fit for you?
They Care About What You Care About
Rather than choosing an agency simply because it’s large or because it’s local, look for companies that have the same core values as you. Specialty PR organizations like Orange Orchard have a better chance of understanding the work that you do. So, the services they provide are more likely to give you the results you need.
They Walk the Walk
It’s not enough to say you care about the planet. Thankfully, recent studies show an increased effort by consumers as a whole to live more sustainably. Ask the agency you’re talking to about how they keep their office environmentally-conscious. Do their company policies reflect a green attitude? Do they employ people with experience in animal welfare or other environmental initiatives?
The Results Speak for Themselves
What has the agency you’re thinking of hiring done for other organizations like yours? If other animal welfare groups have found success with them, you’re more likely to have faith in what they can do for you, too. Look at who else they’ve worked with and how that’s aided those organizations’ missions.
An experienced public relations team like Orange Orchard can help you determine what course of action is best for getting your message out to new and existing supporters.