A crisis can arise unexpectedly. Are you ready?

When something unexpected happens for your organization, the right animal welfare public relations crisis management strategies will help guide you through the storm. A team like Orange Orchard PR is here to help.

Effective crisis management is not only about reacting quickly but also about responding with compassion and integrity. Here are a few strategies to get you started.


Anticipating a problem before it occurs can ease the tension when one does happen. Agencies specializing in animal welfare public relations can analyze potential risks that you may face and come up with a proactive plan.

Know your Role.

Part of that plan is knowing your role. In the event of a crisis, swift and transparent communication can be crucial. The right PR team can help your organization identify who has what role in this scenario. Who is fielding phone calls? Who is your spokesperson?


Once your roles have been identified, you’ll need extra preparation. As we’ve already stated, anticipating is key. How do we respond to an email from a reporter? How do we respond to a negative question on a podcast? It’s important to have real-life scenarios and the proper training so that your message is clear and concise.


Animal welfare crises can stir up strong emotional responses from the public. PR agencies skilled in this field understand the importance of crafting messages that convey genuine compassion while reassuring stakeholders of the organization’s commitment to the well-being of the animals.

In the end, a crisis can be managed and handled with care as long as you’re ready. If you don’t want to go at it alone and want piece of mind, reach out to Orange Orchard PR. You can contact us online or at 865-977-1973.