Consumers expect the brands they support to do the right thing. As corporations respond, there is an opportunity for animal welfare organizations to forge beneficial relationships with the business world.

According to the 2021 Consumer Culture Report, 51% of consumers think the brands they buy from must share their values with Gen Z showing the most passion. With this passion comes the willingness to shop with their conscience — and boycott brands that don’t align with their values.

Because of these expectations, corporate social responsibility (CSR) is no longer an option for brands. It’s a necessary part of business. But it’s also because people just like doing good. For example, shoe brand Skechers has contributed more than $6.2 million to the animal welfare causes since 2015 by donating a portion of revenue from its BOBS line of footwear, according to news reports:

“From its inception, BOBS from Skechers was about giving back—first to children in need with new footwear, and then in 2015 to animals in need. It’s incredible to see how we’ve raised over $6 million for animals, including over $2.7 million for Petco Foundation’s extensive animal shelter and support network in just two years,” said Michael Greenberg, president of Skechers. “To see us reaching these milestones in a year this challenging speaks volumes about our consumers’ engagement and belief in the BOBS movement.”

In order for a foundation to have the opportunity to establish a relationship with a corporate donor, it needs visibility. The animal welfare public relations experts at Orange Orchard have the experience to help foundations gain the regional and national media attention needed to position themselves as authorities in the space. We can develop and implement the right PR strategies to earn foundations the visibility needed to reach decision-makers in the business world.

The team at Orange Orchard is dedicated to animal welfare and is ready to help. If you are thinking about hiring a PR partner to build the profile of your animal welfare, give us a call at (865) 977-1973 or contact us online.