Harness PR to grow your nonprofit donations

by | Jul 22, 2024 | Nonprofit

By leveraging public relations for your nonprofit, your organization can captivate your audience to inspire change with powerful storytelling

I grew up watching my mother make an impact on my hometown community as the marketing director for United Way. I vividly remember late nights, excruciatingly long weeks and taking part in my fair share of donation campaigns. Regardless of whether those campaigns were monetary or material donations, I learned at a young age that donations are the lifeblood of a nonprofit. Perhaps that’s why I was drawn to work with an organization that specializes in nonprofit public relations.

Effective communication is crucial for nonprofits. It creates a powerful connection with your organization and donors. One of the most useful tools we use is storytelling. Data shows that storytelling is a widely recognized and effective strategy among nonprofits.

Here’s how nonprofits can use PR to share impactful stories and craft messages that resonate with donors.

  • Social media: Not only is social media free, it’s also smart to use. From a demographic standpoint 42% of TikTok users are between the ages of 18 and 24; 32% of Instagram users are aged 25 to 34; and 51% of Facebook users are the ages of 40 to 59. Social media is a splendid resource to share your stories, and tailor the messaging to the proper demographic. By maximizing your reach and developing riveting creative, you’ll maximize your impact.
  • Humanizing your mission: Authentic stories hit different. They attract responses and deepen the connections between your nonprofit and your audience. Share real experiences and outcomes. Show your audience exactly what happens with their donation and how it’s changing lives. Your organization will thrive because of their continued investment in your cause.
  • Call-to-action: This is arguably the most important aspect of your storytelling. In public relations, we live for the call-to-action (CTA). A strategically developed CTA explains exactly how donations will make a difference. This empowers your audience by showing them that their contributions have substantial value and impact.

In conclusion, a robust public relations strategy for your nonprofit organization will captivate your audience, enhance growth, and help achieve your donation goals. Ready to see what Orange Orchard can do for your nonprofit? Call us at 865-977-1973 or visit us online.