Pet industry public relations will help launch your new product into the headlines. Your brand has put a lot of work into the new product and it’s time to reap the benefits for the animals and for your company. So, let’s examine a few ways that PR will help execute a successful launch with earned media coverage prelaunch and post launch.
Prelaunch
Before your product launches, it’s important to sure-up your brand’s credibility. By securing media coverage in the months leading up to your new product, potential buyers will see your brand’s most recent stories. The news coverage also doesn’t have to necessarily be related to your specific product. The right pet industry public relations team will identify trending story angles outside of and within your organization.
We could be discussing your recent donations to an animal welfare organization. We could be discussing how your other products have helped consumers and their animals live healthier lives. You could be commenting on the uptick in pet industry sales. As long as you’re targeting the right outlets, and fostering relationships with the journalists, this will set you up for success come launch day.
Product Launch
Press releases. Interviews. Product spotlights. Podcasts. All of these strategies and more are in play come launch day. With built up credibility, the right messaging and targets, these strategies below will make for a successful launch:
- Press Release – By putting a release on the wire, this will garner pickup in outlets and also increase searchability of the product. Your PR team will also be pitching this out to the media to help secure earned media placement and interviews.
- Interviews – With the right pitch, to the right target, your spokesperson will be getting interviews early on in the launch to help boost visibility for the product.
- Product Spotlights – Publications like to highlight new products. This can sometimes blur the lines of earned media coverage and advertising, but with the right positioning, you’re new pet product can be featured in spotlights for industry outlets.
- Podcasts – What problem is your product solving? What’s unique about it? There are industry podcasts that will want to have an in-depth conversation about this.
If you have a product in the works and want to get started with your PR planning today, contact Orange Orchard PR online or at 865-977-1973.