If you catch their attention through public relations
Wouldn’t it be great if the best ideas for saving our planet automatically gained acceptance and buy-in? That would be a perfect world for sure, but the reality is that every great idea needs investors — people that believe in your innovation so much that they’re willing to put their hard-earned money behind it.
Green tech start-up Evolved by Nature recently found an angel investor — luxury fashion industry giant Chanel. It is pioneering ways to manipulate liquid silk protein to replace toxic chemicals used to create high-performing textiles. The silk they use is organic and cruelty-free. The company has already found success using silk proteins to replace harmful chemicals in skincare products, and partnering with such a well-known investor is rocketing their textiles research into the spotlight.
Finding your angel
It’s got to be an amazing day when Chanel calls your headquarters, but high-profile investors don’t find you by accident. Just as care and work went into developing your big idea that will save the world, care and work goes into attracting investors. Green technology public relations gets your message out into the world so the right investors can hear it and take action.
Where and how depends on what you do and who you’re trying to reach. A green tech public relations agency like Orange Orchard has the industry experience to know where and how to tell your unique story to reach the investors you need. But your approach should include a variety of platforms, including social media, blogging, appearances on television and podcasts, and written media attention.
Showcasing your experts
Often, innovators want to put their tech on center stage and forget to showcase the people behind the breakthrough — including themselves. But the human element is necessary to grow trust in the product, even a with business-savvy like potential investors.
A great PR plan will establish your core team as industry experts, letting their strengths — the strengths that made your world-changing product — shine through. Guest columns in industry publications, speaking engagements at trade shows, and even smart social media engagement all raise your team’s credibility and catch the attention of possible investors.
At Orange Orchard, we are committed to helping launch the great ideas that will save the world. We represent our clients with passion and professionalism because we share their drive to put green technology to work for our planet. We can get you the support you need to take your breakthrough to the next level. If you would like to find out more, call us at (865) 911-1973 or contact Orange Orchard online.