How many times have you had exciting news and you just couldn’t wait to tell somebody? You finally find somebody to tell, and halfway through your story, you realize they’re not even listening. You get the same automatic responses with no engagement. What if your public relations team treated your green brand the same way? No engagement, no shared excitement – nothing.
On the other hand, what if your PR team got excited, too? What if they shared the same values as your brand, shared like goals, and wanted to see you succeed? At Orange Orchard, we get excited, too. A win for veganism and animal welfare is a win for us! Making sure your public relations agency “gets” you is a key to a successful relationship.
The market share for veganism and cruelty-free products is rapidly growing, which presents your brand with great opportunities to grow. According to Allied Market Research, the market will reach $8.1 billion by 2026. However, with more opportunity comes more competition.
Partnering with the right PR team can ensure your key messages remain constant and unchanged, and that your media opportunities are more appropriate and better aligned with your values and brand. This can be difficult to manage in today’s climate, but luckily there’s a team that can help.
With decades of combined plant-based public relations experience, our team at Orange Orchard PR can create a strategy aligned with your vision and values, helping us work towards the same goal – making a better world for generations to come.
Let’s make a difference together! Give us a call at (865) 977-1973 or visit our website.