Very few organizations are scrutinized as much as those nonprofits that help children and animals.
Most people consider both of these groups innocent and vulnerable. Therefore, organizations that work with them must be beyond reproach.
That’s why your animal welfare organization must work to maintain an impeccable reputation, despite any attempts to put it under a microscope.
To do this, you must develop an animal welfare public relations strategy that keeps your good works front and center.
Build a Good Reputation
As a result of some of the scrutiny some humane organizations have received in recent years, there’s a risk that all of these groups get painted with the same broad brush.
But it doesn’t have to be that way.
If you have an effective PR process, you can ensure your reputation remains solid. And that helps with donations. The Better Business Bureau’s Give.org, an organization that evaluates charities, found that nearly 64% of respondents believe that it is essential that donors trust a charity before giving.
Regularly assessing your reputation helps open hearts and wallets. A positive reputation is invaluable. Not only does it influence how potential donors see your organization, it also helps you weather bad news storms.
Most people who trusted your organization before a crisis will find it easier to forgive any transgressions and believe you correct any issues.
How PR Can Help
The role of a good PR agency is to reach out to the media and the public on their client’s behalf.
News is literally at our fingertips 24/7 and this constant flow of information makes it difficult to stand out from the crowd. It also makes it harder for nonprofits to provide crucial data that keeps their donors involved.
A true animal welfare PR partner helps you strengthen relationships with the media, your donors and the public. This is done through a series of strategic outreach initiatives, such as:
- Offering your critical managers as thought leaders
- Issuing well-written and timely press releases
- Helping you stay in touch with your donors on social media, through regular emails and by posting ongoing blogs
- Telling your humane organization’s story consistently
You need a PR team that understands your organization’s mission and are consummate professionals.
That’s why you need Orange Orchard. It’s not only our mission to make the world a kinder place, we also employ some of the best PR experts in the business.
If you want to build and maintain your donors’ trust, call us today at (865) 977-1973 or contact us online. Let our animal-loving PR team go to work for you.