One of the best ways to communicate with your audience is through media interviews, but not many organizations have a spokesperson like Jack Hanna or Steve Irwin. Being a good spokesperson takes time and requires practice to feel relaxed and in control. Hiring a PR Agency that specializes in animal welfare public relations to conduct media training and coach your representatives remember the five “C’s” of interviewing will turn your organization into the go-to media experts.

Most people are not comfortable being the center of attention and the fear of public speaking is extremely common. In fact, over 77% of individuals suffer from Glossophobia – the fear of public speaking.  Media training is the best way to eliminate this fear by not only providing insight into what to expect during interviews but how to interact with reporters, cameras and microphones. Interviews provide a platform for you to potentially reach millions of people and even humanize your brand.

Observing the five “C’s” of interviewing will help ensure a successful interview:

  • Speak with conviction. Share your compassion with your audience.
  • Speak in a conversational Do not memorize the answers – it makes the interview feel forced and boring.
  • Keep your composure. Before answering the question, take a breath and smile. Those extra few seconds will help you calm down.
  • Be confident. Remember, you are the expert who has a lot to say about animal welfare.
  • Add color. Tell delightful stories and anecdotes that illustrate your points – just remember to have any necessary sources ready to support your examples.

Remember, this is your moment, and you are in control of the conversation. That means it is up to you to engage the reporter, set boundaries and deliver a stand-out interview. The good news is most people love to hear great animal stories. At Orange Orchard, we can help your animal welfare organization become media experts. Call us at (865) 977-1973 or contact us online to start your training today.