Brand awareness is the name of the game when it comes to growing your business. Whether you are just starting out or building your vegan company, significant growth cannot occur without customers recognizing your brand. In addition, the global vegan food market size is projected to grow to $61.35 billion by 2028, according to Fortune Business Insights. That means competition for customers is getting fierce.
No matter what industry you are in, you’ve probably heard the term “public relations” before. One of the biggest missed opportunities for vegan companies, and companies in general, is the reluctance to partner with a PR agency. I mean, that’s what you have a marketing department for, right?
The fact is not partnering with a public relations agency could result in missed opportunities to increase brand awareness and recognition. In addition, you are likely missing out on a chance to be viewed as a leader in the vegan industry.
Here are three things your company is missing out on without a PR partnership:
- Increased brand awareness: The main goal of many vegan-focused public relations agencies is increased brand awareness. While marketing plays a role in generating some awareness, PR uses earned media opportunities to get your brand published in respected industry publications. From pitching story ideas to writing press releases, a team of PR professionals dedicates their time to bringing your brand to the forefront of the media rotation while also keeping it top-of-mind for consumers. In addition to print or online publications, PR teams also pitch you for podcast appearances, interviews and speaking events. These further increase brand awareness.
- Proven strategies: Every vegan company is different when it comes to increasing brand awareness. A team of dedicated PR professionals will develop PR strategies geared to finding the right targets to pitch, the proper audience and tactics that will be used to garner secured media opportunities.
- Recognition as an industry leader: How can a team of PR professionals help you be recognized as a leader in the vegan industry? The answers lie in the secured media opportunities garnered by the team. Whether it’s a bylined article written for a vegan publication or an appearance on a popular podcast, these opportunities present you with a chance to discuss and showcase your expertise.
At Orange Orchard, we are experts in vegan public relations. In addition to having many vegans and vegetarians on our team, our professionals have years of experience partnering with vegan companies and helping them increase brand awareness. If you are ready to partner with a trusted PR agency, give our experts a call at (865) 977-1973 or contact us online.