When you decide to prioritize reaching your sustainability goals, whether it’s through your products themselves or your business’s daily practices, it’s critical to do two things: Be genuine and thorough in your efforts, and tell your story clearly and effectively.
It may sound easy to be genuine, but consumers are intelligent and will research your brand to vet your efforts and find out if you’re simply “green-washing” your brand.
To clearly communicate that you are, in fact, a champion of our one planet, we recommend partnering with an agency experienced in sustainability public relations like Orange Orchard.
PR agency advantages
Working with an agency passionate about sustainability can help you explain your what, when, and why in a compelling way, ensuring your message resonates with your base and cements you as an honest-to-goodness sustainability native.
What: There’s no place better to start than to effectively explain exactly what you’re doing to provide a sustainable product or reach sustainability goals as an organization. Your messaging must be thorough, honest and easy to understand, and the right PR team can help craft that message.
When: Are you launching a new product soon? Do you have a timeline in place to reduce your company’s carbon footprint by a certain amount? Will you be launching a year-long campaign? Through timely, tried-and-true tactics such s press releases and media alerts, an agency with experience in the sustainability space can deliver your news to the right audiences at the right time.
Why: The why behind your cause must be pervasive in everything you do, and it can be remarkably difficult to ensure that happens. Whatever your reasoning, your backstory and intent needs to be told until it becomes synonymous with your brand. A partner agency can tell that story in a concise, memorable way, and through key media placement and strategic social media campaigns ensure it remains in front of your most important stakeholders.
To learn more about an agency experienced in telling the story of sustainability, please contact Orange Orchard today at (865) 977-1973.