As quoted by Dee Mullins in a song from 1964, “Love makes the world go ‘round, but it’s money that greases the wheel.” It’s not the most positive sentence in the world, but in many ways, it’s true. For nonprofit wildlife foundations, it’s the money from corporate and private donors that helps keep the lights on and provides the necessary revenue for resources needed to continue helping animals. Having a strong message can encourage donors to give money to your cause, and wildlife foundation public relations agencies can be the megaphone that promotes it.
With so many animal foundations out there, donors have a plethora of options to send their money. It is important to promote your story, mission and goals to donors to help your foundation stand out from the rest. Having a partner that specializes in wildlife foundation public relations gives you someone to lean on who understands the industry and its donors. These agencies, like Orange Orchard, also share your love of animals and believe in your mission.
Here are a few ways having a wildlife foundation PR partner can help you connect with donors.
- Interviews with trusted publications: PR experts pitch story ideas to journalists that showcase your expertise to help secure interviews. When donors see your foundation in trusted publications, whether that be in a national news story or on an animal welfare podcast, they know you are a reputable organization. These interviews give you an opportunity to spread your foundation’s message to better help donors understand what your organization is about.
- Secure awards and speaking opportunities: Wildlife foundation PR experts understand the importance of securing awards for your organization in addition to speaking opportunities at industry events. For example, being the keynote speaker at Animal Care Expo not only shows you are a thought leader in the space, but it also shows donors that you truly care about your mission.
- Maximizing testimonials: Testimonials should be used for more than just a spot on your website. This positive, reputation-building content should be at the forefront of your campaign to secure donors for your foundation. From utilizing them on social media to using them during media outreach, wildlife foundation PR agencies can maximize the use of your testimonials.
If you are ready to partner with a PR agency that specializes in wildlife foundation public relations, give our team of experts a call at (865) 977-1973 or contact us online. We would love to help promote your message to donors.