Social media is essential for contemporary businesses, but successfully incorporating it into your vegan franchise public relations plan presents unique challenges. Not only does it involve managing multiple accounts across different locations, but you also need to preserve individuality and localization. That can be a tricky balancing act. Thankfully, experienced PR professionals that share your passion for presenting quality vegan options can help your brand get closer to its potential.

Why Consistency Is Key

Managing social media for any franchise requires continuous collaboration with all franchisees to ensure consistency across every location. This is crucial for building a cohesive brand image that customers can recognize and trust. By working together, all social media accounts should follow the same branding, messaging, and tone.

How? One effective way is establishing clear social media guidelines and standards. This provides a resource that is easy to refer to if needed. Then, your franchise should provide regular feedback and support to your franchisees. Keeping a steady line of communication open will help with the overall quality of all social media efforts.

Fresh Ways to Share Your Story

Social media has never been bigger, and there have never been more tools at your disposal for creatively telling your brand’s story. Keep an eye on this year’s trends and which platforms may be most advantageous. For example, new data shows the average American is watching 80 minutes of TikTok every day. This could mean investing more resources into video production. Similarly, many brands are starting to experiment with metaverse technology as a marketing tool, creating brand activations to stay ahead of the competition. The best platforms to use will depend on your target audience as well as your company’s capacity and resources.

From Clicks to New Connections

Social media offers the perfect platforms to connect with your audience and build a genuine relationship with them. You’ll want to make sure someone is responding to customer DMs quickly, whether it’s a product inquiry or concerns about your services. This also applies to interacting with users in the comments section, liking their posts, and sharing user-generated content! Doing this will help humanize your franchise and position you in a place that’s closer to their hearts.

Managing your franchise’s social media can be challenging, but with the right strategies and tools, it can also be highly rewarding. Depending on what you aim to accomplish, a public relations agency with experience working with vegan brands can help take on the work for you and help generate those leads even faster.

If you’re ready to take your vegan franchise public relations plan to the next level, then give us a call at 865-977-1973 or contact Orange Orchard online today. You may just become the internet’s next viral sensation.