The market for vegan food products is continuing to grow in 2023, driven by innovation and increasing awareness of the climate and health benefits of a plant-based diet. One recent report estimates that the global vegan food industry will be worth a staggering $92 billion by 2027.
That’s great news for farm animals, the earth, and conscious consumers! But it means that the marketplace for plant-based businesses will be increasingly competitive.
For many vegan food providers, franchising is already an attractive option, and it is an especially appealing model as more and more plant-based offerings hit the market. The franchising model ensures consistency and empowers franchisees with proven systems, support and strategies that drive brand awareness and profitable growth, helping them differentiate themselves from the competition.
If your vegan franchise is ready to make the most of the current moment, consider a vegan franchise public relations partner. A specialized agency like Orange Orchard offers unique tools and experience to amplify your company’s impact and credibility, including strategic media outreach. Here’s how effective media relations can help businesses get the most out of their messaging:
- Establish your narrative: Build your story from start to finish. Identify what makes your company strong and why you stand apart in the crowded franchise field. Specify the benefits you offer franchisees, and how their investment pays off.
- Tell your story: Several tools will help you connect with target media, including TV and print media outlets in local markets, national business publications and leading industry trade journals. These tools include content, press releases, podcasts and thought leadership articles.
- Keep telling your story: Maintain a visible presence in the media with consistent updates, including blog and social media posts, company announcements and industry insights.
At Orange Orchard, we’re passionate about helping great companies shape and share their stories. Call (865) 977-1973 or contact us online for more information.